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Why You Absolutely DON'T Need an Email Campaign Calendar 📧✨
Who needs structure when you can live life on the edge?
Why plan ahead when you can send three promotional emails on the same day? Your subscribers LOVE getting bombarded with conflicting messages about your flash sale, your new product launch, AND your newsletter all within a 2-hour window. It's like Christmas morning, but every Tuesday!
Plus, your design team thrives under pressure! Nothing says "creative excellence" like getting a panicked Slack message at 4:47 PM asking for "something with blue and maybe a button?" for an email that needs to go out tomorrow.
Email Marketing RFPs: The Corporate Theater Nobody Asked For
The Budget Mystery Box
Here's where things get really spicy. Most email marketing RFPs treat budget discussions like Fight Club – the first rule is we don't talk about budget. Instead, they'll ask you to provide "competitive pricing" for a scope that's more ambiguous than a horoscope written by someone who's never looked at the stars.
"We need email marketing services for our B2B SaaS company targeting enterprise clients in North America, Europe, and possibly Mars if Elon gets back to us. Please provide pricing for basic, premium, and unicorn-tier service levels. Budget is flexible but we're definitely not telling you what flexible means."
The best part? After you've spent 20 hours crafting a detailed proposal with transparent pricing, they'll inevitably come back with "This seems high. Our intern said they could do it for $500 and a pizza party."
The Email Marketing Gold Rush: Why Agencies Are Getting It Wrong
Agencies everywhere are scrambling to add email marketing to their services. The problem? Most have no idea what they're doing.
Faced with client demands but lacking expertise, agencies hire the cheapest talent available and rebrand them as specialists. Fresh graduates with basic Mailchimp knowledge become "Email Marketing Strategists." Social media coordinators get handed email responsibilities because "it's all digital marketing."
These underqualified team members are presented to clients as seasoned professionals. Clients hand over their customer databases to people who learned about deliverability from YouTube tutorials.
The result? Damaged sender reputation, compliance violations, and premium rates for junior-level execution. Clients miss email marketing's true potential while paying agency prices for results they could achieve themselves.