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Email Marketing RFPs: The Corporate Theater Nobody Asked For
The Budget Mystery Box
Here's where things get really spicy. Most email marketing RFPs treat budget discussions like Fight Club – the first rule is we don't talk about budget. Instead, they'll ask you to provide "competitive pricing" for a scope that's more ambiguous than a horoscope written by someone who's never looked at the stars.
"We need email marketing services for our B2B SaaS company targeting enterprise clients in North America, Europe, and possibly Mars if Elon gets back to us. Please provide pricing for basic, premium, and unicorn-tier service levels. Budget is flexible but we're definitely not telling you what flexible means."
The best part? After you've spent 20 hours crafting a detailed proposal with transparent pricing, they'll inevitably come back with "This seems high. Our intern said they could do it for $500 and a pizza party."
The Email Marketing Gold Rush: Why Agencies Are Getting It Wrong
Agencies everywhere are scrambling to add email marketing to their services. The problem? Most have no idea what they're doing.
Faced with client demands but lacking expertise, agencies hire the cheapest talent available and rebrand them as specialists. Fresh graduates with basic Mailchimp knowledge become "Email Marketing Strategists." Social media coordinators get handed email responsibilities because "it's all digital marketing."
These underqualified team members are presented to clients as seasoned professionals. Clients hand over their customer databases to people who learned about deliverability from YouTube tutorials.
The result? Damaged sender reputation, compliance violations, and premium rates for junior-level execution. Clients miss email marketing's true potential while paying agency prices for results they could achieve themselves.
The Art of Not Looking Like an Amateur: Why Email Testing Isn't Optional (And Why You're Probably Doing It Wrong)
Oh, hello there, marketing maverick. Let me guess—you just hit "send" on that campaign to 50,000 subscribers without testing it first, didn't you? And now you're here, frantically Googling "email testing importance" at 2 AM because something went spectacularly wrong.
Well, congratulations! You've just joined the illustrious ranks of marketers who learned the hard way that email testing isn't some cute little extra step—it's the difference between looking like a professional and looking like someone who learned email marketing from a cereal box.